- One of the common mantras for courting repeated patronage in a competitive marketplace as the one we are in is SPEED. Check this out it has been observed that more and more people will like to have accounts with, do transactions with and pay bills in banks that respond very fast to their request
BUTTON 1. DON’T JUST ENTICE, ENGAGE THE CUSTOMER.
One of the most strategic things that can be done during a sales encounter is not just to ENTICE the customer with benefits and discounts but to ENGAGE them.
Customer engagement is one of the strongest tools needed to retain customers in the 21st century.
A well organized customer engagement plan will always make the customer indebted to your organisation.
Repeat patronage are as good as you are able to engage the customer
In most cases it is not the enticements that get a customer to come around again but mostly the kind of experience.
If the engagement is straight to the heart of the customer then be glad because such customer will always come for your products or services.
BUTTON 2. DON’T JUST SELL, CREATE EXPERIENCE.
In the 21st century, the style of fueling repeated patronage is to create experience and not just to sell.
Selling without a memorable experience is simply shutting the door against another sales opportunity
As such, it is important that front-line staff and every other person assigned to interface between the customer and the company to sell creatively and stir up memorable experiences for the customers.
It is not just the sales that is important but the sales experience. A sale is soon forgotten but an experience may last a lifetime.
BUTTON 3. BUILD A PLATFORM FOR SPEEDY RESPONSE
One of the common mantras for courting repeated patronage in a competitive marketplace as the one we are in is SPEED.
Check this out! It has been observed that more people will like to have accounts with, do transactions with and pay bills in banks that respond very fast to their requests.
Humans are naturally always mobile and hate whatever will inhibit their mobility.
It is therefore not out of place to say that when companies are renowned for speedy service-delivery they tend to attract more and more repeat patronage than those that do not. Speedy response is central to repeat patronage.
BUTTON 4. DON’T JUST PROPOSE SOLUTIONS, SOLVE THE PROBLEMS.
Any organisation that knows how to fix customer complaints on the spot may likely attract repeated patronage.
It is a service error for any staff or front-line executive to just propose solutions to customers and not to really help solve the problems. An action like this in most cases scares away customers and so hinders further patronage.
It is strongly advised that any complaint raised by a customer be followed through with solutions rather than just solutions proposition. It is very central to repeat patronage.
BUTTON 5. SEEK SATISFACTION NOT REPUTATION.
One of the easiest ways to promote repeat patronage from customers is to offer satisfactory services.
The common error has always been companies to want to build REPUTATION but not SATISFACTION of the customers that helps to build the company REPUTATION.
Every satisfied customer builds a favourable reputation for the company out of the satisfactory experience he has had.
