Top 3 E-commerce Platforms In Nigeria And 9JA Made App: What They Do Differently

According to recent research findings, the e-commerce marketplace is not only thriving, but it’s expected that at least 80% of all purchases to be conducted via e-commerce platforms in the nearest future.

Now adays, many businesses in Nigeria have online imprints where customers can find out more about their products or services either through social media platforms or by creating simple personal website for their businesses.

However, if your products or services are not yet a household brand, it could be very difficult for your target customers to buy your products with ease and also reach out to more potential customers online.
In my opinion, for any business owner who want to start online marketing to advertise his/her products or services and boost sales, instead of creating personal website at a go which will cost more money and less outreach, its better to start by leveraging an already existing e-commerce platforms in Nigeria to increase your reach and boost your sales.

In view of this I was able to carry out personal research on so many great e-commerce platforms in Nigeria but I base my findings on 3 popular best e-commerce platforms in Nigeria and what 9ja made app biz konnect has done differently.

1. Jumia Technologies

Jumia started in 2012 in Lagos state Nigeria by Co-CEOs Sacha Poignonnec and Jeremy Hodara and currently has its location across at least 10 African countries.
It is the leading e-commerce platform in Nigeria and Africa in general. It is the largest online marketplace in Africa for all kind of electronic products and fashion among other array of products.
Jumia technologies have the vision to become the one-stop shop for retail in Africa with implementation of best practices both online and offline. It’s also had the mission of building young entrepreneurs, pioneering various aspects of business in Africa with the core value of Quality and Service.
Jumia technologies net worth is typically represented by its market capitalization or the current stock price multiplied by number of shares outstanding. On 23 December, 2022 it is valued as $0.23B approximately NGN172.5B.

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Jumia Technologies Strength

Jumia technologies is the largest e-commerce company in Nigeria. Based on revenue and orders, with over 20,000 orders per day and it’s better funded than its close competitors and has a strong international base of support.
It is really staking its claim as a power player in the Nigeria marketplace.

Jumia Technologies Weakness

Jumia Technologies biggest weakness is issues with quality and standard. They sell everything from everybody without seeking improvement through training and business development services. As a result of that, they have little or no way of verifying and controlling quality and standard of the products merchants’ sell on their platform.

2. Konga Holding

Konga holding is a Nigerian based e-commerce company, founded in July 2012 by Sim Shagaya, an indigene of plateau state with headquarters in Gbagada, Lagos State Nigeria. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, computers & accessories, phones and tablets, health care and personal care products. The company also has logistics service (KXPRESS), which enables the timely shipment and delivery of packages to customers.

Konga has the Vision to connect Africans with each other and the rest of the world through Technology & Commerce
In February 5, 2016, Zinox group take over Konga’s assets including its onlin e mall which then serves over 10,000 merchants.

Konga Holding Strength

Obviously, Konga is building on pleasurable customer experience as one of its key strengths. Making customer experience pleasurable is an essential ingredient in the success of any e-commerce company. Make the customers happy.
Konga Holding Weakness

The biggest strength of Konga, Jumia and other online marketplaces is also their biggest weakness. They sell everything from everybody. As a result of that, they have little or no way of verifying the quality of the products merchants’ sell on their platforms.

3. Jiji Online Marketplace

Jiji online marketplace made my third best e-commerce platform in Nigeria. It is founded in 2014 under its parent company Genesis Technology Partners with its headquarters in Lagos state Nigeria. It is the most flexible e-commerce platform I have ever come across. This is because it is one of the largest African e-commerce marketplace that provide buyers and sellers with an avenue to meet and exchange goods and services.

Jiji has completed an extensive rebranding effort to align with accelerated company growth, development, and vision for the future. They aim to strengthen its young, friendly, and extraordinary corporate image. At the heart of this rebranding is a change of the company’s vision, mission, and position. And that’s what they wanted to reflect in the new tagline and design approach.

From the report by the Economist Intelligence Unit (EIU), Jiji is one of the main online retailers of the country that serve a mass market client. Since 2019, Jiji has been operating in five African countries: Nigeria, Kenya, Ghana, Uganda and Tanzania after buying OLX Africa.

Jiji online marketplace Strength

perhaps the biggest classifieds e-commerce website in Nigeria and a reliable marketplace, which can completely change your understanding of online shopping. Items like shoes and clothing, phones and laptops, even “fairly used” products can be bought, all in one place, as well as to find a new property and a job.

Jiji online marketplace weakness

It seems Jiji only attracts low budget customers and those who only come there to check prices because their algorithm suggesting prices of items is often low and unrealistic. Secondly the business to customers system adapted by Jiji makes them have little control on the type of transaction between customers and the business owner and this have attracted more scammers on its platform than its competitors mentioned above.

Now let’s talk about 9ja made app biz konnect and what they do differently.

4. 9ja made app biz Konnect

9ja made app biz konnect is a product of Green-Tech Visionary Enterprise Powered by National Board for Technology Incubation under Ministry of Science, Technology and Innovation with its headquarters at Federal Secretariate Phase II, F.C.T., Abuja.

The product is designed and developed to start operating in February 2023 and officially launch for commercialization in April 2023 with the aim of connecting target customers to Proudly Nigeria made products. The different between 9ja made biz konnect marketplace and the bigger players in the business is that, it is established to carryout e-business activities instead of the traditional e-commerce activities.


E-business activities involve the process of product standardization, metrological analysis, conformity assessment, e-commerce and logistics. This made it possible for 9ja made app interface to be divided into 3 classes i.e. Class A (Exportable Products), Class B (National Products), and Class C (Regional Products) to accommodate all category of products and services proudly made in Nigeria. This means that we don’t only upload and sale standardized products made in Nigeria but we also serve as catalyst in commercialization of research and development result as one of the mandates of the National Board for Technology Incubation.

The Technology Incubation Centers across the nation were established by National Board for Technology Incubation in other to manage the operation of the centers and technology parks while ensuring the commercialization of research and development results from research establishments and related innovation efforts in line with the objectives of the Technology Incubation Program.

Government has provided the necessary infrastructural facilities, hands on managements, access to funds for incubators (i.e. Laboratories for product testing, workshops for fabricators and engineering works, e-library for research and development purposes, production units for residence incubators, alternative power supply facilities, halls for workshop and capacity buildings with qualify staffs and management as supervisors and facilitators).

9Ja Made app biz Konnect Strength
9ja made app biz konnect is designed and developed only for products made in Nigeria. It is also powered by its parent organization “National Board for Technology Incubation” who has established Technology Incubation Centers across the country for the purpose of promoting and incubating local content technologies as well as commercialization of research and development results.

9Ja Made app biz Konnect Weakness
Our findings revealed that, most people don’t buy Nigeria made products because they are label inferior and not up to standard compared to the imported ones. But research also revealed that low standardization is not the only factor limiting users from buying made in Nigeria products. Other user problems include: lack of awareness of the products, public interests, and challenges from insecurity are also factors that make it difficult to patronize made in Nigeria products.

In conclusion, starting an ecommerce company is not easy, enabling brands to go online in just a few days takes lot of sacrifice and have a price to pay. Starting a brand consists of hard work and continual market research to improve your business. We encourage you to read all our policy and terms on how to partner with us as the journey is about to begin soon.

Support 9ja made Biz Konnect by following our pages for more information.
Project Related Information
Parent Organization National Board for Technology Incubation
Entrepreneur: Umar Rabiu Oyakhilome
Product 9ja made app Biz Konnect
Head Office Location: National Board for Technology Incubation Abuja/
Implementing Period: February, 2023.
Official Launching Date: April, 2023.

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